“The Axe” was a vibrant pub on the Northern road to Bristol which dated back to before the United Kingdom was unified. Its strategic location and outstanding beer ensured the enormous popularity of the pub, which lasted for generations and it seemed it would never end. In its shadow, 7 miles from the main road, a new establishment was opened – “The Tree”. For a long time it was empty, but its owner had a clear vision. He brought electricity to the pub from a power plant built nearby. Light bulbs cast light that had never been seen before. People like novelties, hence, the isolated pub became full of guests, while boxing fights and cockfights held after nightfall could be easily watched. People like novelties, but not everyone.
“I will never let this infernal contraption into my pub”, muttered Mr John Hatchet, the ninth owner of “The Axe”, and observed the progress filled with dread. “Fire is sufficient, and guests will come to me anyway”, he repeated, confident of his convenient location and the imminent end of the electricity fad. Eventually, it was fire which ended the existence of “The Axe”, and the strength of electricity did not wane, unlike the profits of Mr John Hatchet. He lost his mind and set his pub on fire in 1907 when a new, electrified railway station was located near “The Tree”...
The true art is to know when to board the train called “the technological revolution”. It is a deadly serious art.
After a series of historic technological shake-ups which led to globalisation, the country counts down, together with the rest of the world, the seconds left until an outbreak of another technological revolution. The Internet of Things will, in specialists’ opinion, cause more significant changes than the Internet and telecommunications together. There is no turning back from this path.
A time of new market opportunities and new business models has arrived. But only for those who connect their products to the train called the Internet of Things. Almost everything will connect to the network: from light bulbs and refrigerators, to electricity meters, heat pumps and heart rate monitors. The ageing society, the growing prices of energy and the desire for comfort are only a few of the inevitable generators of needs. Only imagination sets limits to the applications of this technology.
Connecting your product to the Internet of Things gives you access to completely new markets. You will become more than only a manufacturer. Demand for your devices will increase due to the services offered by communication. You will enter the market of services without having to render them yourself. It is the right time and place for your devices to be called “smart” and become intelligent.
In Doe’s house, several dozen devices are connected to the Internet. As a result of the data they send, he has lower bills and lives safer and more comfortably. Printed receipts are substituted with electronic ones, cars automatically call for assistance after an accident and the nearest police or security patrol helps to protect Doe. Doe may indulge all kinds of whims, as programmers have created millions of possibilities of using the communication between machines. Doe will not ever have to pay for them – service providers have gained a new distribution channel for which they eagerly pay.
Manufacturers of cash registers, light bulbs, refrigerators, cars and thousands of other devices which were quickly connected to the Internet of Things broke down barriers to their business. Consequently, they were the first to enter a brand new area of the market. Some of them acquired monopolies, others acquired a dominant position for many years, and others saved themselves from failure in a highly competitive market 5 years ago.
The Internet of Things – a romantic vision of the permanent and independent communication of devices and machines serving humans – took shape due to the universality of platforms of communication. Doe gladly benefits from the free-of-charge fruits of the comforts of modernity. Not only business visionaries, but also “average” companies have brought their businesses to the vast stretches of the “blue ocean”. They all went aboard the right trains. Each of them is a winner, it is a classic win-win relationship.